Gross National Happiness (GNP) is the Brand of Bouthan

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Since 1971, Bouthan has rejected GDP as the only way to measure progress. In its place, it has championed a new approach to development, which measures prosperity through formal principles of gross national happiness (GNH) and the spiritual, physical, social and environmental health of its citizens and natural environment.

For the past three decades, this belief that wellbeing should take preference over material growth has remained a global oddity. In a world experiencing financial and ecological debt to future beings, this tiny Buddhist state’s approach is attracting a lot of interest.

My uncle who turned 65, said to his son of 20 years old: “my generation made its money destroying the world. Your generation will be putting it together”

The Western countries are experiencing a movement of volunteering work, a recrudescence of individuals with the desire of ‘being part of a movement’. Be blogs, Facebook, Twitter, to name a few. Non-profit organizations are on the rise.

HR leaders must understand people’s missions. What is the problem this industry is trying to solve? How to develop entrepreneurs? How to create within the organization a movement for individuals to feel they belong.

The opportunity is now to rethink, rebuild and redesign the world.

Will the new generation side with Bouthan’s brand and measure progress through Gross National Happiness?

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