Obama and Romney have one thing in common. They have a personal brand.
Not only does a personal brand impact on how we choose politicians, it also impact on your ability of get hired.
The psychology of branding is to get people buy from you without having you selling to them. The power of a personal brand gets the employer to see you as the only solution to their problems.
Every day, like it or not, we make decisions based upon brands. Employers make no exception to that. Human Resources professionals are in fact basing their hiring decisions upon how your personal brand fits into their own organization’ s brand.
Know what you stand for. Do a SWOT analysis on yourself and develop your personal brand combining your strengths and opportunities, while recognizing your weaknesses and threats. Ask yourself: What do I want to be known for? What do I don’t want to be known for? Leverage every asset and pursue every opportunity. Find this expertise that makes you unique, that will connect you with the employer. Develop your personal brand that reflects your uniqueness, increases your visibility, and keeps you in control of who you are and how you want others to perceive you.
Be consistent when expressing your brand. Remember, employers are watching to see if your communication on LinkedIn, Facebook or Twitter is consistent with your brand.
Consider your brand as an ‘investment’. Make sure you keep it current, fresh. Attend seminars, register for a course, hire a coach and stay connected with your field. If you are not part of the in-the-know crowd of your expertise, you will be left out of the knowledge that others have.
If you don’t have a personal brand, start developing one now. Start raising awareness and generate interest on yourself.
Start sharing everything about you, you want people to know about.
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