Obama and Romney have one thing in common. They have a personal brand. Not only does a personal brand impact on how we choose politicians, it also impact on your ability of get hired. The psychology of branding is to get people buy from you without having you selling to them. The power of a personal brand gets the employer to see […]
Hiring & Employment
Ask yourself: What do I want to be known for? What do I don’t want to be known for? What qualities do I want people to associate with me? What am I passionate about that I want to spend 24/7 on? Erik Deckers and Kyle Lacy in their book ‘Branding Yourself. How to use social media to invent and reinvent yourself’, suggest in order […]
