Job satisfaction doesn’t come from a hefty salary. It comes from a positive working environment with opportunities for career advancement, flexible hours and an open door policy.
You Reputation Precedes You
In order to attract top talent, you need to know the wants and needs of your employees. Your brand has to represent you, as an employer. Are you conservative? Are you ”out there?” Do you know what your employees would benefit from the most? Often, it’s not the salary or the benefits. It’s the work environment.
For example, many of my clients allow their employees to work from home. It highlights how much they trust them and how much the employer recognizes that there is life outside of work. It’s amazing how that perk alone can help you recruit and retain top talent!
Define Your Culture
Each culture is unique. A myriad of factors goes into creating one, but I’ve observed at least five common components of great cultures:
1.Vision: A great culture starts with a powerful vision.
2. Values: A company’s values are the core of its culture. While a vision articulates a company’s purpose, values offer a set of guidelines on the behaviours and mindsets needed to achieve that vision.
3. Practices: Of course, values are of little importance unless they are enshrined in a business’ practices. You need to ”walk the talk.” If you say “people are our greatest asset,” you should also be ready to invest in people in visible ways.
4. People: No company can build a coherent culture without the right people.
5. Work environment: Whether geography, architecture or aesthetic design — the work environment impacts the values and behaviours of your employees in the workplace.
Having an attractive brand and an appealing culture, as an employer, are fundamental to attracting and retaining top talent. You must define yourself as the employer of choice in order to have a competitive advantage. And if, on top of that, your employees are also the best paid in the industry, then everybody wins!