Redefining HR for small business

Aline Ayoub HR Consulting is a bilingual consultancy firm. We are passionate about people's growth and we are committed to help, change and transform the people in organizations.

We provide human resource advice, support and advocacy to start-up and small organizations that do not have an in-house human resource team. By partnering with Aline Ayoub HR Consulting, small business owners can focus on their bottom line and growing their business while we manage sometimes confusing HR functions and labor law compliance tasks. We manage the HR so our customers can concentrate on their own business.

Join us for coffee


Our simple and adaptable tools help small businesses FIND, RETAIN and DEVELOP employees.

We offer career coaching and are avid coaches on personal brand development, a prerequisite for both professional and personal success.

We provide employment assistance programs for immigrants, preparing them to enter the Canadian labor market and help employers to build new lines of business, drive innovation and succeed in the global and increasingly diverse local market.

We conduct workshops tailored to our clients' needs and give conference on HR mega trends.

Our mission is "to enrich people's lives and grow human capital in organizations".


What’s In it for me, Working for You?

Organizations that are able to attract and retain top talent have a competitive advantage. You Reputation Precedes You In order to attract top talent, you need to know the wants and needs of your employees. Your brand has to represent you, as an employer. Are you conservative? Are you ‘out there’? Do you know what […]

What people are saying about us

I have tremendously enjoyed working with Aline. She is thoroughly knowledgeable concerning all aspects of human resource…
Khady NdoyeDigital Marketing Strategist | SEO | Analytics | Content Marketing | Responsive Design
It is my pleasure to write this recommendation for Aline Ayoub. Aline is a well connected and respected HR consultant. I…
Wael RamadanB.Eng., MBA, PhD, PMP, LSSBB.President at Lakeshore Chapter – Project Management Institute (PMI)
Aline is an exception in the world of business consultants.  With extensive business experience due to the variety of m…
Monica WeissmannCFP, CIM, MEETruly Independent Wealth Manager 4hard working people, Manulife Securities Inc.
Aline Ayoub is passionate about coaching people who are thinking about their next professional step – whether it be a …
Marylou HeenanInvestment Advisor at Assante Capital Management Ltd.
I am thankful to Aline for having accepted our last minute offer of a 6-week training in our Government-funded French Yo…
Céline SadayBilingual (French/English) Junior Project Manager at Collège Boréal
Aline partnered with Bridge to HR as a mentor. She mentored two of our Internationally Trained HR professional clients w…
Dena MarcosJob developer, Bridge HR Program, Job Skills
Aline is a very experienced HR professional in terms of career coaching. I was fortunate enough to be Aline’s mentee. …
Cherry DingInternational Human Resources professional
Aline Ayoub provided a conference on “How to Build a Personal Brand”. The participants highly appreciated the confer…
Aïssa SonkoDirector, Business Development La Passerelle I.D.É.
We retained Aline Ayoub to support us with the realignment of our business structure. Aline is an experienced and knowle…
Tara Reynolds DirectorHuman Resources Grand and Toy
Hire based on fit over experience

Did You Say Job-Fit? How About Experience?

Cultural fit can cover a variety of characteristics, but ultimately, Nancy Rothbard, an associate professor of management at The Wharton School says, the question hiring managers should be looking to answer is, does this candidate’s values align with those of the company, be they work-life balance, corporate mission or how to handle a customer phone […]